A complete brand overhaul for a next-generation mobile entertainment platform — transforming a conventional Türk Telekom service into a vibrant, design-forward identity that captures attention and drives user engagement.
Funimobi had been operating with an identity rooted in traditional telecommunications — a time when mobile services communicated value through purely functional design and rigid corporate styling alone. As the platform evolved to engage the next generation of digital-native users, its visual language had become too static for an entertainment brand.
The brief was unambiguous: reposition Funimobi as a vibrant, forward-thinking digital playground without sacrificing the institutional reliability and massive scale that the Türk Telekom ecosystem had built trust around.
Rather than a complete break from its telecom roots, the strategy was a dynamic evolution. We extracted what anchored the original identity — seamless accessibility and structural reliability — and rebuilt around it with vibrant, contemporary craft.
The result is a system that feels inevitable: as if this is exactly what Funimobi was always meant to be, simply finally given the energetic visual language to express it clearly.
Competitor landscape analysis, stakeholder interviews, and a full audit of the existing identity's equity and liabilities.
Brand archetype definition, value proposition clarity, and a verbal identity framework that guided every visual decision.
Logo exploration across 40+ directions, refined to three routes, selected and refined into the final mark and wordmark system.
Full design system documentation — color, type, spacing, motion, iconography, and usage guidelines for internal teams.
Precision-crafted investment strategies built for the discerning, the ambitious, and those who understand that exceptional returns require exceptional thinking.
At MissCat Digital, we handle high-stakes campaigns, and the Türk Telekom Funimobi project was no exception. Batuhan didn't just design a beautiful logo; he built a strategic visual system. He seamlessly translated our agency's vision into a contemporary identity that perfectly bridged institutional trust with digital dynamism, completely winning the client over.